"He is full of praise for Braund, who he points out had successfully driven the company into the real growth areas of technical recruitment – sectors such as security, analytics, big data and programmatic advertising. InterQuest has done this by deploying a unique approach to engaging potential candidates and clients. It distributes content – specifically white papers, surveys and in-depth articles – via its databases, LinkedIn and Twitter. Content is the bait, if you will, but actually it is about becoming a trusted source of information.
'You need to start to build a genuine relationship. It might be a bit circumspect at first because you are recruiter,' explains Eldridge. 'But then once a professional relationship is built, and an opportunity does come, you can tap someone on the shoulder with a job. If that person isn’t looking for a job, then you can bet they can recommend someone who is."
In a recent article from the Daily Mail Online, InterQuest CEO Chris Eldridge is asked about his strategy for success in the recruitment industry.
