Customer Lifecycle Marketing Manager

Competitive | London | Contract
Posted 10 months ago

Customer Lifecycle Marketing Manager
Initial 2-3Month Contract reporting into the Head of Customer Engagement

An exciting established fintech business based in central london are looking for a CRM Contractor to join them for an initial 2-3month period.

About the Role
As a Lifecycle Marketing Manager (CRM), you will develop and project manage the roll out of multi-channel contact
strategies for our customer segments that optimize spend and maximize customer life stage migration. With the use
of data to design the strategy for regional programs, you will get the opportunity to work closely with our in office
network as well as other group support functions.

? Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize
customer life stage migration
? Own planning, deployment and business readiness processes for CRM campaign portfolio.
? Implement best practice for email, SMS and mobile app to maximize ROI.
? Provide input for building strategy around the email, DM, and SMS approach
? Continuously test new targeting approaches to advance learning and results.
? Communicate customer insights, campaign results and CRM roadmap to countries.
? Work closely with our data scientists and data engineers to create data products our customers will love.
? Maintain personal/professional development to meet the changing demands of the role, including all relevant
regulatory and legislative training

? Minimum of 5 years of experience in CRM/Direct Marketing/Database Marketing with a track record of
delivering measurable results.
? Experience with Campaign Management tools such as Urban airship, Appboy or other E-CRM platforms.
? In-depth experience in contact strategy, test design, program analysis, and CRM system deployment.
? Good understanding of targeting models and customer segmentation.
? Strong project management skills
? Excellent written and verbal communication
? Proven track record of working within a geographically dispersed, multi-functional team.
? Experience building and delivering presentations at an Executive level.
? Ability to work within fast paced, dynamic environment
? Self-motivated and driven; able to act on own initiative

For more information about this role, please contact:

Leigh Welsh
0207 258 2379

See Leigh Welsh's jobs
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