Digital/Web Analyst - Online Trading

£43,000 | London | Permanent
Posted 1 year ago

Digital/Web Analyst – Online Trading
Central London
£35,000 - £43,000
Posted: 30th March 2017

2016 saw this household name, who boast a multibillion pound annual revenue, appoint its first chief data officer as the retailer drives its focus on customer insights and its data management function, spearheading a “data-led” approach to the retailer’s strategy and heading up its corporate data team of about 50 staff, made up of its existing and now growing business intelligence, data science and data quality management teams.
Customers are at the heart of everything my client does and the web analytics expert will essential own the digital analytics of the brands main trading website, bringing customer data to life. The digital analyst ensures data insights are a key part of how the company innovates to serve them best so strong communication and stakeholder reporting will be a big part of the role as you support the online trading teams too maximise sales driven by site content as well as customer user journeys.

You will pass on tagging implementation although measuring and analysing data that can be trusted and shaped will be imperative on the deliverables. You will utilise Adobe Analytics to create reports and dashboards and provide web analytics data to understand business performance but most importantly deliver on actionable insights. Those insights will need to be translated effectively to a technical and non-technical audience. You will report into the Digital Analytics Manager of Online Trading and will work within a team of three although you will own Web Analytics.

Essential skills

- Advanced user of Adobe Analytics or Google Analytics (or similar software)
- Data extraction experience, data manipulation and automating processes
- Insight and reporting background (retail environment desirable)
- Awareness of conversion rate optimisation and split testing

If this sounds like you or you would like to find out more details please send your CV or email me at for immediate consideration or call 0207 516 1239. IQ Analytics is acting as an employment agency for this position and welcome applicants of all ages and backgrounds.

For more information about this role, please contact:

Michaela Helliwell
0207 516 1239

See Michaela Helliwell's jobs
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