Marketing Analytics Manager – Deliverability

Competitive | London | Permanent
Posted 1 year ago

Marketing Analytics Manager – Deliverability
£ Competitive

InterQuest Solutions are delighted to be working with one of our most innovative and exciting media clients to support with the recruitment of a Marketing Analytics Manager across the deliverability function who will be based in their London offices.
Ideal candidates will be a technical and analytical thinker who can manage our client’s e-newsletter delivery from a strategic and practical perspective. The successful candidate will have an understanding of newsletter delivery systems, data, vertical business markets, business media and publishing.

Duties & responsibilities
• Analysing the delivery statistics of our client’s e-newsletters
• Troubleshooting analytics relating to click-rates, bounce rates and reader behaviour
• Providing instructions to the technical and support teams (including outsourced resources) and monitoring progress
• Collaborating at a global and cross-functional level with management, IT, admin, marketing, sales, editorial and customer service to drive data strategies
• Ensuring that multiple databases are composed of the accurate details of high-level decision makers in key niche markets
• Working across industries, continents, products and markets to drive database growth that supports commercial business strategies

Skills & Experience
• Ideal candidates will be highly technically competent, with excellent problem solving skills
• You will be able to monitor newsletters and alert relevant internal stakeholders across the world if there are issues with numbers dropping
• Able to spot trends in deliverability and spikes in bounces and to analyse WHY problems or trends exist
• Successful candidates will ideally be interested in B2B magazine and online publishing and be someone who can think strategically, analytically and pragmatically
• It would also be helpful if you are Microsoft Excel wiz, capable of analysing complex data to pivot table level

For more information about this role, please contact:

Rachel Loughlin
0161 237 0063

See Rachel Loughlin's jobs
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