Customer Acquisition Manager

£350 per day | London | Contract
Posted 10 months ago

Customer Acquisition Manager

London - Up to £350 per day - Initial 3 month contract

InterQuest Recruitment are proud to be supporting the recruitment of a Customer Acquisition Manager for one of our most valued clients, a leading name in technology.

The Role:

Develop Customer Acquisition strategy to support lead generation for Sales.

• Create and manage paid customer acquisition campaigns across the digital channels to support marketing campaigns
• Constantly monitor and analyse spend to make improvements
• Develop standardized daily, weekly, monthly, and quarterly reporting to communicate the results from marketing spend.
• Introduce new, innovative Marketing channels
• Consistently analyse data and test channels to improve performance and ROI


You:

• Managing online advertising campaigns end-to-end
• Using a campaign management tool to create a large number of campaign variations within agreed themes
• In collaboration with the Campaign Manager, defining campaign requirements, targeting, scheduling and budget rules for each campaign
• Monitoring campaign performance (real-time return on investment)
• Optimising and reallocating budget according to campaign performance
• Reporting and analysing campaign performance for weekly iterations
• Incorporating conclusions of the analysis into future campaigns
• Doing in-depth customer data analysis:
• Analysing longer term trends and patterns in advertising effectiveness
• Conducting statistical analysis on behaviour of different customer groups
• Working with the Campaign Managers to define success criteria and potential improvements to campaign approach to support new business lead generation

For more information about this role, please contact:

Michelle Johnson

michelle.johnson@interquestsolutions.co.uk

See Michelle Johnson's jobs
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