Marketing and Digital Analytics
Digital marketing analytics includes the interpretation of customer behaviors in the creation of actionable business insights. In recent years, the importance of digital marketing has expanded across all industries alike. With the right marketing strategy, in collaboration with data analytics, your business has the potential to significantly improve operational efficiency and expand reach in achieving it’s long-term objectives. Establishing marketing-based analytics teams, utilizing technologies such as SAS and SQL, will help predict customer behavior. In engaging with customers, such data and marketing methodologies will derive the most valuable insights for your business.
Skills: Propensity Modeling, Logistic Regression, Customer Insight, Segmentation, Adobe Analytics, Webtrends, Google Analytics, Programmatic

Our other specialist areas

Looking to hire?
Speak to one of our experts today for rapid access to the most sought-after digital, analytics and technology talent in the market
Hiring SupportLatest Insights

The resignation: a guide on how to leave your position
3 months ago
Congratulations you have landed the job of your dreams! Here is your guide on how to resign from your current position....
Read More

Managing remote teams
10 months ago
As more and more employees are mandated to work from home it’s important to ensure the least impact to our relative businesses as possible....
Read More

Top supply chain technology trends
1 year ago
Manufacturers are placing trust in emerging technology to optimize the way they create products and deliver them to customers. Here are the top supply...
Read More
Locations
Analytics Team, New York
Suite 9D, 110 Greene St, 9D New York, NY 10012
us-info@interquestgroup.com +1 646 847 2167